United Airlines

Executive Summary spring up together Airlines declared bankruptcy in December 2002 and has been struggling since juvenile 2000 with damages surpass revenue. The company has undergone massive changes, and signifi drive outt improvements in performance and exist containment but business remains difficult. junior-grade cost airlines alike JetBlue and Southwest have been gaining market persona with their lower cost point-to-point networks leaving the hub-and-spoke providers at a disadvantage. The Internet has brought passably unprecedented price transparency which has as well operated against the coupled impersonate of yield-management. Finally, the companys financial condition prohibits it from hedging upgrade fuel cost. unite has fought back with cost cutting measures. Unions have imprint concessions, on-time performance has, ironically improved, and the company has started their own low-cost deception in Ted. But Uniteds cost structure is still 30% higher th an the low-cost competitors. There is little comfort in the knowledge that Ameri usher out and US Air are excessively suffering losses. United is changing its strategy to survive since it can no longer completely depend on their historic lifeblood - the business moveer. Deploying an IT alignment strategy is more important than perpetually to help cut costs, leverage their strengths, and add value to the hold up experience. The rest of this paper explores the past, current, and recommended future IT strategy and applies the alignment pretence to assess those strategies. United Airlines: Company Description, Goals and Objectives Company Description: United Airlines is the main subsidiary of UAL Corp. For decades, United had been the worlds largest airline, but has fallen to the no 2 position, behind American Airlines. Though smaller in scope, the airline flies about 500 jets to more than cx destinations in the US and 27 other countries from hubs in Chicago, Denve r, Los Angeles, San Francisco, and Washingto! n, DC. It leads the mavin Alliance, a global merchandising partnership with... If you want to get a full essay, put up it on our website: OrderCustomPaper.com

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