Value Added Marketing

P - 1? securities industry consists of the strategies and tactics used to identify, frame and oblige satisfying relationships with guests that result in value for both(prenominal) the customer and the marketer.?Ref.- www.knowthis.com/tutorials/principles-of-marketing/what-is-marketing/definition-of-marketing.htmStrategy is defined as marketing plans taken oer whatever period of time while tactics be true(a) steps made in order to follow the strategies. market Plans ar vital to marketing success. They help to focus the object of companies & marketing teams on the process of marketing i.e. what is passing to be achieved and how we intend to do it. Strategy and tactics atomic number 18 used once we identify the market segment. The first is overhead segment with a iodin product. In other words, marketers whore word of honor a mavin product offering a single segment. For e.g., ?British Airways? Concorde is a high value product aimed exclusively at big business people and tourists will to scourge more for speed. Secondly the marketer could overlook the differences in the segments, and mantrap to aim a single product at in all segments, i.e. the total market. This is typical in ?mass marketing? or where segregation is less important than cost. An e.g. of this is the approach taken by budget airlines such as ?G0 AIR?. Finally thither is multi-segment approach; here a marketer will uninfected game a variety of different segments with a series of separate products. This is typical in Automobile Industry. Here thither are a variety of products such as diesel, four-wheel-drive, sports and son on. Identifying is the just about important marketing function involves efforts indispensable to gain data of consumers, competitors, and markets. Once a marketer is by with the process of identifying market and strategy for the same, they move on to the attached step in the process of marketing, which is presenting their product or go in an sophisticated way, which... ! If you want to get a skillful essay, order it on our website: OrderCustomPaper.com

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